Odyssey KPI’s
Odyssey Glory Mill Ltd
• The club saw an 8% growth in head count.
• Attrition reduced from 40% to 37%.
• Monthly subscriptions per head increased by over 11%.
• The market penetration was over 10%.
• Member usage increased 40% between 2004 to 2006.
• 82% of the members used the club more than once a week.
• The club was purchased for circa £8 million and was sold for £12 million less than two years later, representing an ROI of 50%.
Odyssey Knebworth Ltd
• The club has been established for over 25 years.
• The club saw an 3% growth in head count.
• Attrition reduced from 43% (2004) to 38% (2008 pro rata).
• Monthly subscriptions per head increased by 6%.
• Achieved budget in last 3 months in challenging economic conditions.
Wildmoor Spa & Health Club - 2007 to 2009
• Complete audit of the business.
• Full management restructure.
• Implementation of financial, marketing, sales and operational systems.
• Member usage increased by 63%.
• The club benefited from a 14% growth in head count.
• Attrition reduced over a period of 18 months from 58% to 19%.
• Primary & secondary revenue increased by £436K over the period.
• EBITDA increased £700k over 24 months.
Balance Health Club
• Complete audit of the business.
• Provided marketing, sales and operational systems.
• Staff audit and restructure.
• Full financial appraisal in preparation for sale.
Testimonials
James Caan - BBC Dragon & Serial Entrepreur
"I have been building businesses since 1985 and make a point of investing in people. I'm a great believer that it is people who create success in business through their passion and conviction - This is why I invested in Odyssey four years ago."
Gavin Brent BSc MRICS, Humberts Leisure
"I have known the management team at Odyssey Health Clubs for many years. I have been thoroughly impressed by what they have achieved at the Clubs within their ownership, including a significant improvement in trading performance and value of Glory Mill (now sold), and also Clubs under management including both Wildmoor Spa and Balance Health Club. In respect of the former, they achieved a significant turnaround of the business over a short period and in respect of the latter, brought stability to the business whilst a deal could be negotiated with the landlord. They have an excellent understanding of the key operational issues driving the performance of a health club and strong financial controls to ensure that performance and value are maximised"
Tony Bird OBE - Chairman Wildmoor Spa & Health Club
"Odyssey managed our £10 million leisure facilities to a very high standard and improved the Wildmoor Spa & Health Club both financially and operationally while they were in office. Furthermore, they showed management commitment and interest to the last day of their two year stint which we found impressive."
Kate Cracknell Editor - Health Club Management
Re :Wildmoor Spa & Health Club
Kate Cracknell, Editior, said, "If I lived locally, I'd definitely join and spend the whole day there every Sunday, enjoying the wet area and maybe indulging in a reduced price treatment. Given the range and quality of facilities on offer - as well as genuinely good service and personal attention - I would say £71/month represent excellent value for money."
